New Website to Increase Enrollment of Doctoral Candidates
As the first-ever initiative to address the underrepresentation of Deaf people in biomedical and behavioral sciences, this university research lab approached AllOut Marketing for help with a website to recruit potential doctoral candidates. Due to the program’s novelty, potential participants struggled to understand how the program would benefit them. We dug down through the complexity to find the elements that would resonate emotionally: the idea that Deaf scientists are actually already out there, with doctorates and successful careers.