Grabbing Attention with Edgy Humor
Our client came to us to develop an email campaign that would cut through the congested inboxes of busy heart surgeons and spark interest in a medical device designed to verify the success of bypass surgeries and improve outcomes. With the client’s support, we created an edgy series highlighting the various nightmares that could befall a cardiac surgeon who did not take the necessary precautions to verify the quality of their work with this company’s product.