Our client came to us to develop an email campaign that would cut through the congested inboxes of busy heart surgeons and spark interest in a medical device designed to verify the success of bypass surgeries and improve outcomes. With the client’s support, we created an edgy series highlighting the various nightmares that could befall a cardiac surgeon who did not take the necessary precautions to verify the quality of their work with this company’s product.
Knowing how fast-paced the profession can be, to ensure a high click-through rate, we carefully crafted subject lines that hinted at the edgy content of the emails and piqued curiosity. Once the emails were clicked on, we presented the viewer with an attractive and concise layout that was also mobile-friendly for surgeons checking their emails on the go.
The series of eBlasts was so successful our client enthusiastically returned for a follow-up campaign and had internal posters created with a large version of their favorite email.
